Jaguar Land Rover : self-driving

Jaguar Land Rover
“Jaguar Land Rover” is working to develop software to reduce motion sickness in the approved driving style for future self-driving cars, so as to provide customers with the best cars always the most comfortable.
During the first phase of this project, a personally customized “comfort standard” was developed to reduce the impact of motion sickness by up to 60%. Then, Shannon’s specialist software engineering firm Jaguar Land Rover applied this standard to its autonomous driving software.

The program takes advantage of 20,000 miles of tests on the ground and through simulations, in order to calculate a set of measures of driving dynamics on which to assess, then machine learning mechanisms work to ensure the car’s ability to adapt its driving style, to fit the data coming from every mile traveled by autonomous cars Leadership.

        This technology can be used to teach every Jaguar or Land Rover how to autonomously drive and maintain the characteristics of each vehicle, whether it be the ancient performance of Jaguars or the legendary capabilities of a Land Rover. This technology underpins the ongoing development of Jaguar Land Rover for a superior in-cabin experience, in preparation for a future based on self-driving cars, electric cars and communications.

Motion sickness, which affects more than 70% of people *, usually occurs because the eyes receive different information from what the inner ear, skin or body feels, and it usually occurs when reading during long trips in cars. With the new system, various factors causing motion sickness, including acceleration, braking and the location of the lane of traffic, will be modified to avoid causing nausea to the passengers.

As a result of this project, engineers are now able to develop the most advanced ADAS features in future cars from Jaguar and Land Rover, such as adaptive cruise control and lane control. This deep knowledge will help Jaguar Land Rover to continue designing and producing advanced, high-capacity vehicles, now and in the future.


Dr. said. Saif Ely, Chief Medical Officer of Jaguar Land Rover: “Transportation is changing rapidly, and we need to harness the power of self-driving cars to achieve zero accidents and zero congestion. “Finding a solution to the problem of motion sickness in self-driving cars is a key factor in unlocking the potential of this technology for passengers, who will be able to spend their commuting time reading, working or relaxing.”

This new step adds to Jaguar Land Rover’s journey to “Destination Zero”, which expresses the company’s ambition to reach safer, healthier and less polluted societies through continuous innovation. As part of its drive to increase the quality of urban life in the future, Jaguar Land Rover has also unveiled the “Project Vector”, a sophisticated experimental self-driving vehicle suitable for future transportation.

In the period following the spread of “Covid 19”, and with the emergence of new “normal conditions”, the requirements for private transportation will change, and the focus will be on safe and clean transportation, as personal space and hygiene acquire great importance.